These materials were created by me. I’m Cory Treffiletti and I am an active digital marketing CMO. I’m a “6 for 6” executive (6x marketing executive across 6 successful exits) including advertising agencies, digital marketing platforms and a 4x CMO of digital startup-ups in adtech, martech, AI and collaboration technology.

• Helped build and launch one of the first digital media advertising agencies in 1995

• Founded one of the first digital marketing consultancies and digital accelerators

• Published author and ongoing weekly columnist since 2000

The ideas and insights in these materials come from actual experience and practical application across a number of teams, clients and objectives all rolled up into a single place. They won’t solve all your problems, but it will help you find the right solutions as a guide or a sherpa to help you navigate the world of AI applications for marketers. It’s my playbook for what you need to focus on, and how you can use AI to get moving faster. AI won;t replace you, but it will make you wildly more efficient.